Ads serve a purpose - to create awareness for brands and their products - but this doesn't mean that all of them are effective. As a matter of fact, many of them can hinder the user experience, which doesn't exactly help business. App design should have a focus on ad incorporation as well. With the help of mobile app developers, here are some of the most important details of app-centric ads that you would be wise to take into account.
There are many things to know about ads in apps, such as their visibility. To be more specific, ads should not be blatant, seeing as how the average user will be able to pick up on them right away. Anyone who has ever designed a program like this will be able to agree, which is why they will be discrete about ad placement. This is just one of the many ways that the design process can be helped, as far as ad implementation is concerned.
Also, the apps that are placed should hold relevance to the users. Let's say that someone is using an app to shop around for electronics; maybe a pop-up could appear telling them about a deal on a TV or sound system. This is just one example of an ad that could, in theory, receive numerous clicks. Relevance matters, in this sense, and the most reputable app design companies in the world would be hard-pressed to disagree.
Finally, make sure that your ads do not interfere with the overall experience. One of the reasons why companies like Lounge Lizard have been so successful is that they know that ads that cut off someone's experience tend to be looked at without much favor. As a matter of fact, one said ad goes away, they tend to not like the program as much as they did before. If you'd like to include ads, include them before the app loads or just before the user closes it.
If you want to know how ads should be brought into apps, these are just a few talking points worth going over. Many of them are well-known by those who have been involved in the design process for years, which probably goes without saying. More than anything else, these points should benefit those who are still learning the ropes. The more knowledgeable they are, the less likely they are to make mistakes, even when it comes to ads.
There are many things to know about ads in apps, such as their visibility. To be more specific, ads should not be blatant, seeing as how the average user will be able to pick up on them right away. Anyone who has ever designed a program like this will be able to agree, which is why they will be discrete about ad placement. This is just one of the many ways that the design process can be helped, as far as ad implementation is concerned.
Also, the apps that are placed should hold relevance to the users. Let's say that someone is using an app to shop around for electronics; maybe a pop-up could appear telling them about a deal on a TV or sound system. This is just one example of an ad that could, in theory, receive numerous clicks. Relevance matters, in this sense, and the most reputable app design companies in the world would be hard-pressed to disagree.
Finally, make sure that your ads do not interfere with the overall experience. One of the reasons why companies like Lounge Lizard have been so successful is that they know that ads that cut off someone's experience tend to be looked at without much favor. As a matter of fact, one said ad goes away, they tend to not like the program as much as they did before. If you'd like to include ads, include them before the app loads or just before the user closes it.
If you want to know how ads should be brought into apps, these are just a few talking points worth going over. Many of them are well-known by those who have been involved in the design process for years, which probably goes without saying. More than anything else, these points should benefit those who are still learning the ropes. The more knowledgeable they are, the less likely they are to make mistakes, even when it comes to ads.
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